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A joint livestreaming activity introducing the culture of two historical cities – Yangzhou and Luoyang, was aired on Nov 18, captivating audiences and popularity.
The live promotion, by the New Oriental, an education and technology group that has been diversifying its business scope since 2021, provided a unique glimpse into the historical and scenic wonders of Yangzhou.
The livestreaming, organized by the New Oriental, introduces the city to a wilder audience. [Photo/WeChat account: yzs_lyj]
Guided by charismatic hosts dressed up in Hanfu, viewers explored Yangzhou's rich heritage, meandering through iconic sites like Slender West Lake, Geyuan Garden, and Ho Family Garden. The enchanting background set off a serene lakeside and modernized town, complete with bridges surrounded by verdant willows, flowing waters, and ancient pavilions.
The livestreaming event features the city's historical attractions as the background. [Photo/WeChat account: yzs_lyj]
Tan Min, a renowned Pinghua performer in Yangzhou, cameoed in the livestream, promoting the city's vibrant intangible cultural heritage and underscoring the cultural depth that defines Yangzhou.
To give tourists an unforgettable experience, a cultural and tourism route was meticulously crafted, allowing viewers to delve into its legacy and savor the delights of exploring between the ancient and modern following the canal.
Cultural and creative products are promoted to viewers. [Photo/WeChat account: yzs_lyj]
This virtual exploration, through a seamless blend of narration and visuals, not only showcased the city’s allure but also highlighted its cultural and creative products, bringing the image of Yangzhou to a wider audience.
