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The launch ceremony for a self-drive tour series is hosted in Yangzhou, Jiangsu province. [Photo provided to chinadaily.com.cn]
The picturesque city of Yangzhou in Jiangsu province set the stage for the grand launch ceremony of the "Culture and Tourism China: The Most Beautiful Scenery on the Road" self-drive tour series. Spearheaded by the resource development department of the Ministry of Culture and Tourism and organized by China Cultural Media Group, this event heralds a series of themed self-drive tours commencing from Yangzhou and spanning across other historic cities along the iconic Beijing-Hangzhou Grand Canal.
These curated tours are designed to delve into the rich historical sites, unique local intangible cultural heritage, and vibrant red culture of these cities. Moreover, they aim to foster an information exchange platform for cultural sectors, cater to self-drive travelers with top-notch services, and elevate the travel experience through the integration of digital tools.
The launch ceremony witnessed the presence of esteemed government officials, representatives from organizing bodies and self-drive tour associations, as well as notable artists and experts from the cultural and tourism realms.
The tour series begins in Yangzhou and will go to other cities along the Beijing-Hangzhou Grand Canal. [Photo provided to chinadaily.com.cn]
Chairman Xu Haijun of China Cultural Media Group reflected on the success of the 2020 "The Most Beautiful Scenery on the Road" self-drive tour cultural and tourism event series. He highlighted the group's efforts in soliciting public input for ideal routes, promoting events, and crafting premium self-drive tour products that resonated with travelers.
In 2024, the group remains committed to advancing the event series, unveiling new self-drive routes for travel enthusiasts, and contributing to the growth of China's vibrant tourism industry. This year, the initiative welcomes additional partners, such as travel influencers, online travel agencies, and corporations, to expand the array of themed travel routes, enhance traveler services, and leverage social media platforms to spotlight the rich tapestry of Chinese culture and tourism.