Nestled along the serene banks of the ancient Grand Canal lies Pishi Street, a provincial-level tourist and leisure hub in Yangzhou, Jiangsu province. Stretching a total of 689 meters, this vibrant street used to be a bustling leather goods market, while in modern days, it has made an enormous difference.
Embracing the noble mission of "reviving the ancient Grand Canal", Yangzhou has embarked on a transformative journey to rejuvenate Pishi Street.
What once started with a modest dozen shops has blossomed into a diverse ecosystem, now hosting a rich tapestry of nearly a hundred local cultural and creative businesses, distinctive dining venues, cozy coffee shops, repositories of intangible cultural heritage, and themed homestays. The atmosphere exudes a youthful vibrancy, brimming with unique character and charm.
Since 2021, Pishi Street has been a hub of activity, hosting many engaging events such as coffee culture festivals, book night markets, Mid-Autumn Festival garden parties, Lantern Festival fairs, and more.
These signature events have enriched the cultural sense of the street and catalyzed a surge in consumer interest and spending, unlocking the latent economic potential of the area.
One of the most sought-after spots for visitors seeking the perfect backdrop for their photos at Pishi Street in Yangzhou. [Photo/WeChat account: yzs_lyj]
Pishi Street is crowded with visitors in Yangzhou. [Photo/WeChat account: yzs_lyj]