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Yangzhou's cultural tourism offerings drew large crowds at the 2025 Yangtze River Delta cultural tourism bazaar, which kicked off on March 21 near Shanghai's Oriental Pearl Tower.
The Yangzhou exhibition area at the 2025 Yangtze River Delta cultural tourism bazaar. [Photo/WeChat account: yzs_lyj]
Two creative products in particular became hits — both from the Mausoleum Park of Sui Emperor Yang Guang, which is built on the burial site of the last emperor of the Sui Dynasty (581-618) and his queen, Empress Xiao.
One was a refrigerator magnet shaped like Empress Xiao's phoenix crown. Thanks to augmented reality technology, a vivid 3D model of the crown can be accessed by simply scanning a quick response code. The other was a coaster that creates a mesmerizing visual effect of sand flowing.
Elegant refrigerator magnets and coasters from the Mausoleum Park of Sui Emperor Yang Guang are showcased. [Photo/WeChat account: yzs_lyj]
Twelve curated spring tour routes were also unveiled, giving visitors the chance to enjoy the millennium-old cultural charm of the Yangzhou section of the Beijing-Hangzhou Grand Canal by touring historical sites along this iconic waterway.
They can also stroll through tunnels of flowers at scenic spots like Slender West Lake, or simply explore the city's crisscrossing alleys, where antiquity and local culture shine.
In terms of food, steamed bun gift boxes were popular. Online ordering and home delivery services were offered, allowing everyone to savor authentic Yangzhou flavors from the comfort of their home.
A steamed bun gift box from a famous Yagzhou brand is on offer. [Photo/WeChat account: yzs_lyj]
Shanghai, renowned as an international metropolis, plays a vital role in stimulating the cultural tourism market within the Yangtze River Delta region. Making the most of the cultural tourism bazaar, Yangzhou showcased its abundant cultural tourism offerings in an effort to attract more tourists from across the globe.
